Copywriting is alive and kicking – it’s just harder than ever to get noticed. Feeds are clogged with AI filler, attention spans are vanishing, and most brand copy still reads like wallpaper. That’s why our Operations Manager, Stewart, wrote this guide: to show how to actually write words people want to read in 2025.
Inside, you’ll get:
- Why micro-copy is taking centre stage and how to make every word count.
- What audiences actually want (hint: human, honest, specific).
- How to work with AI tools without sounding like one.
- Web, email, and social copy techniques that stop the scroll.
- Why LinkedIn needs less “broetry” and more coffee-chat clarity.
- How to write fast, test smart, and keep copy consistent across channels.
This isn’t theory. It’s a working manual for writing copy that gets clicks, replies, and results in a world where attention is the rarest currency.