1. Introduction

Beyond Co. recognises the value and importance of social media as a tool for communication, marketing, and engagement with our clients, partners, and the public. This policy outlines the guidelines and best practices for using social media to ensure responsible, effective, and consistent communication that aligns with our business objectives and values.

2. Scope

This policy applies to all employees, contractors, and partners of Beyond Co. who use social media on behalf of the company. It covers all social media platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, YouTube, and any blogs or online forums.

3. Legal and Regulatory Compliance

Beyond Co. adheres to all applicable laws and regulations governing social media use, including:

• The Data Protection Act 2018 and UK GDPR
• The Defamation Act 2013
• The Communications Act 2003
• Advertising Standards Authority (ASA) guidelines

4. General Principles

To ensure the responsible and effective use of social media, Beyond Co. is committed to the following principles:

• Professionalism: Maintain a professional and respectful tone in all social media interactions.
• Accuracy: Ensure all information shared is accurate and verified.
• Transparency: Disclose any affiliations or sponsorships related to social media content.
• Confidentiality: Protect sensitive company and client information.
• Compliance: Adhere to relevant laws, regulations, and company policies.

5. Social Media Usage Guidelines

Official Use:

• Only authorised employees may post on behalf of Beyond Co. using official company accounts.
• Ensure all content aligns with Beyond Co.’s brand values, messaging, and strategic objectives.
• Obtain approval from the Marketing Manager or designated authority before posting significant updates, announcements, or responses to sensitive issues.
  
  

Personal Use:

• Employees should distinguish between personal and professional accounts.
• When discussing work-related matters on personal accounts, include a disclaimer that opinions are personal and do not reflect the views of Beyond Co.
• Avoid sharing confidential or proprietary information on personal social media accounts.
  
  

Content Creation:

• Use high-quality, relevant, and engaging content that aligns with Beyond Co.’s brand and marketing strategies.
• Respect intellectual property rights and seek permission before using third-party content.
• Use appropriate hashtags, mentions, and links to increase visibility and engagement.
  
  

Engagement:

• Respond to comments, messages, and inquiries promptly and professionally.
• Encourage positive engagement and handle negative feedback with care, seeking to resolve issues constructively.
• Monitor social media channels regularly to identify trends, feedback, and potential issues.
  
  

Security:

• Use strong, unique passwords for all social media accounts and change them regularly.
• Enable two-factor authentication where available.
• Report any suspicious activity or security breaches to the IT department immediately.

6. Prohibited Activities

To protect the company’s reputation and ensure legal compliance, the following activities are prohibited on social media:

• Sharing false, misleading, or deceptive information.
• Posting offensive, discriminatory, or inappropriate content.
• Disclosing confidential or proprietary information.
• Engaging in harassment, bullying, or defamatory behaviour.
• Violating intellectual property rights or using copyrighted material without permission.
• Engaging in political activities or discussions that could harm the company’s reputation.

7. Crisis Management

In the event of a social media crisis, the following steps should be taken:

• Notify the Marketing Manager and senior management immediately.
• Assess the situation and determine the appropriate response strategy.
• Communicate transparently and promptly with stakeholders to address the issue.
• Monitor social media channels continuously to gauge public sentiment and adjust the response as necessary.
• Document the incident and response actions for future reference and improvement.

8. Monitoring and Review

Beyond Co. will regularly monitor social media activity to ensure compliance with this policy and to identify areas for improvement. The policy will be reviewed annually or as necessary to reflect changes in laws, regulations, or business practices.

9. Training and Awareness

Employees will receive training on social media best practices and this policy during their induction and through regular updates. Ongoing education and awareness initiatives will be conducted to keep employees informed about the latest trends, tools, and regulations related to social media.

10. Compliance and Disciplinary Actions

Non-compliance with this policy may result in disciplinary action, up to and including termination of employment. Beyond Co. takes all breaches of social media policy seriously and will take appropriate action to address and rectify any issues.

11. Contact Information

For further information or support regarding this policy, employees can contact:

Marketing Manager

• Email: marketing@beyond-co.com
• Phone: 0333 224 0022‬

By adhering to this Social Media Policy, Beyond Co. ensures responsible, effective, and consistent use of social media that aligns with our business objectives and maintains the trust and respect of our clients, partners, and stakeholders.