Branding today isn’t about pastel logos or whatever font’s trending on Figma – it’s about relevance that actually sticks. The kind that shows up in group chats, not just Google Ads.
Written by our Senior Designer, Harry, this playbook isn’t another “find your why” snoozefest. It’s a field manual for brands that want to move like culture does – fast, sideways, sometimes upside down – and still feel unmistakably themselves.
Inside, you’ll find:
- Why your logo is the toe tag, not the brand.
- How “signature dissonance” (controlled chaos) beats boring consistency.
- Graphic memory loops: the secret to being recognised before you’re even read.
- Rituals that turn customers into participants, not just buyers.
- Why UX isn’t an afterthought – it is your brand now.
- Typography as weapon, not wallpaper.
- Systems that stop your brand breaking every time you launch something new.
If you’re tired of beige branding decks and want a playbook that actually shows you how brands win today, this one’s for you.