Marketing in 2025 feels like running on a treadmill while someone yells about Threads in your ear every 30 seconds. Platforms mutate, advice expires overnight, and the industry’s obsession with trends has left too many brands reacting instead of building. That’s why our Marketing Assistant, Tia, wrote this guide: to show how to play the long game without losing your footing in the short one.
Inside, you’ll get:
- Why chasing trends doesn’t build a brand (and what does).
- How to balance performance marketing with brand-building.
- Smart ways to use personalisation and AI without creeping people out.
- Why micro-communities, creators, and relevance matter more than reach.
- How to treat UX and customer experience as core brand assets.
- A framework for staying agile without becoming a magpie for shiny things.
This isn’t another hype-deck about “seizing the algorithm.” It’s a practical guide to building brands that last – strategic, creative, and ruthless where it counts.