1. Introduction

Beyond Co. is committed to conducting its marketing and advertising activities with the highest standards of honesty, integrity, and transparency. This policy outlines the principles and guidelines that govern our marketing and advertising practices to ensure compliance with relevant laws and regulations, including the Advertising Standards Authority (ASA) guidelines and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code).

2. Scope

This policy applies to all employees, contractors, and partners involved in the creation, approval, and dissemination of marketing and advertising content for Beyond Co. It covers all forms of marketing and advertising, including digital, print, social media, and events.

3. Legal and Regulatory Compliance

Beyond Co. adheres to all applicable laws and regulations governing marketing and advertising practices, including:

• The Advertising Standards Authority (ASA) guidelines
• The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code)
• The Data Protection Act 2018 and UK GDPR
• The Consumer Protection from Unfair Trading Regulations 2008

4. Marketing and Advertising Principles

To ensure our marketing and advertising activities are ethical and effective, Beyond Co. is committed to the following principles:

• Honesty and Transparency: All marketing and advertising communications must be truthful, clear, and not misleading.
• Respect and Sensitivity: Our communications must be respectful and considerate of all audiences, avoiding offensive or inappropriate content.
• Accuracy: All claims and representations must be supported by evidence and must not exaggerate the benefits or outcomes of our services.
• Compliance: All marketing activities must comply with applicable laws, regulations, and industry standards.

5. Content Creation and Approval

Content Creation:

• Ensure that all marketing materials are accurate, clear, and compliant with this policy.
• Avoid any false, misleading, or deceptive claims about Beyond Co.’s products or services.
• Respect intellectual property rights and avoid using copyrighted materials without permission.

Content Approval:

• All marketing and advertising content must be reviewed and approved by the Marketing Manager and Legal Department before publication.
• The approval process includes verifying the accuracy of claims, ensuring compliance with legal and regulatory standards, and assessing the content for potential risks.

6. Digital Marketing and Social Media

Digital Marketing:

• Ensure all digital marketing activities, including email campaigns, SEO, and online advertisements, comply with relevant data protection laws and regulations.
• Obtain explicit consent from individuals before sending marketing communications and provide clear opt-out mechanisms.
  
  

Social Media:

• Maintain a professional and respectful tone in all social media interactions.
• Clearly disclose any paid partnerships or sponsored content in compliance with ASA guidelines.
• Monitor social media channels regularly to address any issues or feedback promptly.

7. Advertising to Children and Vulnerable Groups

• Exercise extra caution when advertising to children and vulnerable groups to ensure content is age-appropriate and does not exploit their vulnerability.
• Avoid making direct appeals to children to purchase products or services or to encourage parents to make purchases for them.

8. Use of Data in Marketing

• Comply with the UK GDPR and Data Protection Act 2018 when collecting, storing, and using personal data for marketing purposes.
• Ensure transparency in data collection practices and inform individuals about how their data will be used.
• Provide individuals with the option to opt-out of data collection and marketing communications.

9. Monitoring and Review

• Regularly review marketing and advertising activities to ensure compliance with this policy and relevant laws and regulations.
• Conduct periodic audits to identify and address any areas of non-compliance or potential improvement.
• Update this policy as necessary to reflect changes in laws, regulations, or industry standards.

10. Complaints and Feedback

• Provide clear channels for customers and stakeholders to submit complaints or feedback regarding our marketing and advertising practices.
• Investigate all complaints promptly and take appropriate corrective action if necessary.
• Use feedback to improve our marketing practices and maintain high standards of integrity and transparency.

11. Training and Awareness

• Provide training to all employees involved in marketing and advertising on this policy and relevant laws and regulations.
• Ensure ongoing education and awareness to keep up-to-date with changes in the regulatory landscape and industry best practices.

12. Compliance and Disciplinary Actions

• Non-compliance with this policy may result in disciplinary action, up to and including termination of employment. Beyond Co. takes all breaches of marketing and advertising standards seriously and will take appropriate action to address and rectify any issues.

Contact Information

For further information or support regarding this policy, employees can contact:

Managing Director, Jake Lines

• Email: jake@beyond-co.com
• Phone: ‭0333 224 0022‬
  
  

By adhering to this Marketing and Advertising Policy, Beyond Co. ensures that our marketing efforts are ethical, transparent, and effective, maintaining the trust and respect of our clients and stakeholders.